We turn your app's value proposition into testable ad concepts — hooks, angles, UGC scripts, statics, and video briefs for Meta, TikTok, Google and Apple Search Ads.
Creative as a performance system — every concept tied to CAC, not just design.
“Still guessing what's wasting your ad budget?”
Winning ▲“Know what to cut, keep, and scale.”
Testing“Here's exactly where my budget was leaking.”
TestingFeature-list demo of the dashboard.
Killed ▼Most acquisition tests fail because the creative doesn't explain the product fast enough, doesn't match the user's pain, or gives the algorithm nothing useful to learn.
Distinct ways to frame the value — each a real hypothesis to test.
First-3-second openers that earn the scroll-stop.
Fast, cheap tests to find the message before you invest in video.
Native, creator-led scripts for Meta and TikTok.
Shot-by-shot briefs an editor or creator can run with.
What's working in your category — and the gap you can own.
Every concept mapped to an angle, audience, format, and hypothesis.
Every concept is a hypothesis with a reason to exist — not a random AI batch.
| Angle | Hook | Audience | Format | Hypothesis |
|---|---|---|---|---|
| Pain | “Still guessing what's wasting your ad budget?” | Founder-led app teams | Static | Pain-first hook improves audit conversion |
| Outcome | “Know what to cut, keep, and scale” | Apps spending $1k–$6k/mo | Video | Decision-focused message improves CTR |
Tell us about your app — we'll come back with creative angles worth testing, each mapped to a hook, an audience, and a real hypothesis.
🔒 No commitment · every concept tied to a test plan