Paid User Acquisition for Mobile Apps (US) — Meta, TikTok, Google, ASA | Loud

One ad channel. Tested right. Before you scale.

We plan, launch, and optimize focused acquisition tests across Meta, TikTok, Google App Campaigns and Apple Search Ads — with tracking, creatives, and weekly decisions included.

Get my UA plan Book a call →

No five-channel launches on a $1k budget. One channel, tested right, first.

MetaTest first
TikTokCreative-led
Apple Search AdsHigh intent
Google AppScale later
Right now: prove Meta + Apple Search Ads with clean tracking before you touch Google App Campaigns.

Paid ads fail when the system around them is broken.

Which channel fits which stage and budget.

Meta

Meta Ads

Creative-led testing, broad audiences, retargeting.

TikTok

TikTok Ads

Hooks, UGC-style creatives, fast iteration.

Apple

Apple Search Ads

High-intent users, keyword tests, custom product pages.

Google

Google App Campaigns

Scale when events and conversion signals are ready.

What we do

  • ✓ Campaign audit & tracking check
  • ✓ Channel selection & structure
  • ✓ Creative testing plan
  • ✓ Weekly optimization
  • ✓ Plain-English reporting

What we won't do with your budget.

  • ✕ Launch five channels on a $1k budget
  • ✕ Scale before tracking works
  • ✕ Promise fake ROAS in seven days

A weekly decision report — not a metrics dump.

Every week you get one page: channel, spend, result, decision, next test. That's it.

ChannelSpendResultDecisionNext test
Meta$420CPA too highweak first-frame hookKill angleTest pain-first creative
TikTok$250Hook weakdrop-off in 3sIterateNew first 3 seconds
Apple Search Ads$300High intentstrong install rateKeepExpand keywords
Before you spend

Know which channel to test before you spend.

Tell us about your app and budget — we'll come back with a UA plan: which channel fits your stage, and how we'd prove it with a focused test instead of a guess.

✓ Got it — we'll follow up shortly with a UA plan for your app.

🔒 No commitment · clean tracking first · weekly decisions