/* ============================================================
   Loud — shared design kit
   Reuses the /full-audit visual system: cream paper, ink type,
   green CTA, editorial fintech. Used across all service pages.
   ============================================================ */
:root{
  --paper:#101215;
  --panel:#1B1F25;
  --ink:#F3F2ED;
  --ink-soft:#9A9DA3;
  --rule:rgba(255,255,255,.12);
  --green:#2FE28D;
  --green-deep:#00E87A;
  --brand:#00E87A;
  --brand-dark:#00C566;
  --brand-dim:rgba(0,232,122,.17);
  --flag:#E8975B;
  --flag-soft:rgba(232,151,91,.16);
  --chip:#0A0B0D;
  --maxw:1080px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:'Inter',system-ui,sans-serif;font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
a{color:inherit}
img{max-width:100%;display:block}

/* ---------- type ---------- */
.eyebrow{font-family:'Space Mono',monospace;font-size:12.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--green-deep);font-weight:700}
.badge{display:inline-flex;align-items:center;gap:8px;background:var(--brand-dim);color:var(--green-deep);font-family:'Space Mono',monospace;font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:7px 14px;border-radius:20px}
.badge i{width:6px;height:6px;border-radius:50%;background:var(--brand);box-shadow:0 0 0 0 rgba(0,232,122,.5);animation:pulse 1.6s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(0,232,122,.5)}70%{box-shadow:0 0 0 7px rgba(0,232,122,0)}100%{box-shadow:0 0 0 0 rgba(0,232,122,0)}}
h1{font-family:'Archivo',sans-serif;font-weight:900;font-size:clamp(34px,5.6vw,58px);line-height:1.03;letter-spacing:-.02em}
h2{font-family:'Archivo',sans-serif;font-weight:800;font-size:clamp(26px,3.6vw,38px);line-height:1.08;letter-spacing:-.015em}
h3{font-family:'Archivo',sans-serif;font-weight:800;letter-spacing:-.01em}
.lead{color:var(--ink-soft);font-size:clamp(17px,1.9vw,19px);max-width:52ch}
.lead-sub{color:var(--ink-soft);font-size:clamp(16px,1.8vw,18px);max-width:64ch;margin-top:16px}
.hl{background:linear-gradient(transparent 60%,var(--flag-soft) 60%);box-decoration-break:clone;-webkit-box-decoration-break:clone;padding:0 3px}
.hl-green{background:linear-gradient(transparent 60%,var(--brand-dim) 60%);box-decoration-break:clone;-webkit-box-decoration-break:clone;padding:0 3px}

/* ---------- nav ---------- */
.nav{position:sticky;top:0;z-index:70;background:rgba(16,18,21,.85);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border-bottom:1px solid var(--rule)}
.nav-in{display:flex;align-items:center;gap:18px;height:66px}
.logo{font-family:'Archivo',sans-serif;font-weight:900;font-size:22px;letter-spacing:-.01em;text-decoration:none;color:var(--ink)}
.logo .dot{color:var(--green)}
.nav-links{display:flex;align-items:center;gap:6px;margin-left:14px}
.nav-a{position:relative;display:inline-flex;align-items:center;gap:6px;font-size:14.5px;font-weight:500;color:var(--ink-soft);text-decoration:none;padding:9px 12px;border-radius:9px;background:none;border:none;cursor:pointer;font-family:inherit}
.nav-a:hover{color:var(--ink);background:var(--panel)}
.nav-a .cv{font-size:9px;opacity:.6}
.nav-spacer{flex:1}
.lang-switch{display:inline-flex;align-items:center;gap:4px}
.lang-switch a{display:inline-flex;align-items:center;justify-content:center;min-width:34px;height:30px;padding:0 8px;border:1px solid var(--rule);border-radius:8px;color:var(--ink-soft);font-size:12px;font-weight:800;text-decoration:none;text-transform:uppercase;line-height:1}
.lang-switch a:hover,.lang-switch a.active{background:var(--panel);color:var(--ink);border-color:rgba(255,255,255,.24)}
.footer .lang-switch,.site-foot .lang-switch{margin-top:14px}
.nav-item{position:relative}
.nav-menu{position:absolute;top:calc(100% + 6px);left:0;min-width:300px;background:var(--panel);border-radius:14px;box-shadow:0 24px 60px -22px rgba(22,24,28,.4);padding:8px;opacity:0;visibility:hidden;transform:translateY(-6px);transition:.16s ease}
.nav-item:hover .nav-menu,.nav-item:focus-within .nav-menu,.nav-menu.open{opacity:1;visibility:visible;transform:none}
.nav-menu a{display:flex;flex-direction:column;gap:2px;padding:10px 12px;border-radius:9px;text-decoration:none;color:var(--ink);font-size:14.5px;font-weight:600}
.nav-menu a small{font-weight:400;color:var(--ink-soft);font-size:12.5px}
.nav-menu a:hover{background:var(--panel)}
.nav-menu a.hot{color:var(--green-deep)}
.nav-menu a .hot-title{display:flex;align-items:center;gap:7px}
.nav-menu a .tag-mini{flex:none;font-family:'Space Mono',monospace;font-size:9px;letter-spacing:.05em;text-transform:uppercase;background:var(--brand-dim);color:var(--green-deep);padding:2px 7px;border-radius:10px;font-weight:700}
.nav-burger{display:none;margin-left:auto;width:42px;height:42px;border:1px solid var(--rule);border-radius:10px;background:var(--panel);font-size:18px;cursor:pointer}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:11px;background:var(--brand);color:#0A0A0A;text-decoration:none;font-family:'Inter',sans-serif;font-weight:800;font-size:16.5px;padding:16px 26px;border-radius:10px;border:none;cursor:pointer;letter-spacing:.005em;transition:background .15s ease,transform .15s ease,box-shadow .15s ease;white-space:nowrap}
.btn:hover{background:var(--brand-dark);transform:translateY(-1px);box-shadow:0 10px 26px -12px rgba(0,232,122,.7)}
.btn .price{font-family:'Space Mono',monospace;font-weight:700;font-size:14px;background:#0A0A0A;color:var(--brand);padding:4px 9px;border-radius:6px}
.btn-dark{background:var(--chip);color:#fff;border:1px solid rgba(255,255,255,.14)}
.btn-dark:hover{background:#000;box-shadow:0 10px 26px -14px rgba(0,0,0,.6)}
.btn-dark .price{background:var(--brand);color:#0A0A0A}
.btn-ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--paper);box-shadow:none}
.btn-sm{padding:11px 18px;font-size:14.5px;font-weight:700;border-radius:9px}
.btn-sm .price{font-size:13px;padding:3px 7px}
.btn-row{display:flex;align-items:center;gap:14px;flex-wrap:wrap;margin-top:30px}
.link-arrow{display:inline-flex;align-items:center;gap:7px;font-weight:600;color:var(--green-deep);text-decoration:none;font-size:15px}
.link-arrow:hover{gap:11px}

/* trust line under CTA */
.trust-line{margin-top:18px;font-size:13.5px;color:var(--ink-soft)}
.trust-line b{color:var(--ink);font-weight:600}
.trust-line .stars{position:relative;display:inline-block;line-height:1;letter-spacing:1px;margin-right:5px;color:var(--rule)}
.trust-line .stars .fg{position:absolute;top:0;left:0;width:90%;overflow:hidden;white-space:nowrap;color:#F0B429}

/* ---------- sections ---------- */
section{padding:64px 0}
.section-rule{border-top:1px solid var(--rule)}
.sec-eyebrow{margin-bottom:14px;display:inline-block}
.sec-head{max-width:60ch}

/* ---------- hero ---------- */
.hero{padding:56px 0 40px}
.hero-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:52px;align-items:center}
.hero h1{margin-top:16px}
.hero .lead{margin-top:20px}

/* ---------- generic cards ---------- */
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.mt-lg{margin-top:36px}
.card{background:var(--panel);border-radius:16px;padding:24px 24px 26px;box-shadow:0 18px 50px -38px rgba(0,0,0,.5);display:flex;flex-direction:column}
.card .ctag{align-self:flex-start;font-family:'Space Mono',monospace;font-size:10.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--green-deep);background:var(--brand-dim);padding:5px 11px;border-radius:20px;margin-bottom:16px}
.card h3{font-size:18px;line-height:1.16;margin-bottom:9px}
.card p{color:var(--ink-soft);font-size:14.5px;line-height:1.5;margin:0}
.card .cnum{font-family:'Space Mono',monospace;font-weight:700;color:var(--green);font-size:13px;margin-bottom:12px}
.card.dark{background:var(--chip);color:var(--ink)}
.card.dark h3{color:#fff}
.card.dark p{color:#C8C9C2}
.card.dark .ctag{background:rgba(0,232,122,.16);color:var(--brand)}

/* service cards with arrow link */
.svc{background:var(--panel);border-radius:16px;padding:24px;box-shadow:0 18px 50px -38px rgba(0,0,0,.5);text-decoration:none;color:var(--ink);display:flex;flex-direction:column;transition:transform .15s ease,box-shadow .15s ease}
.svc:hover{transform:translateY(-2px);box-shadow:0 26px 60px -34px rgba(0,0,0,.6)}
.svc .stag{align-self:flex-start;font-family:'Space Mono',monospace;font-size:10.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:14px}
.svc h3{font-size:19px;margin-bottom:8px}
.svc p{color:var(--ink-soft);font-size:14.5px;line-height:1.5;margin:0 0 16px}
.svc .go{margin-top:auto;color:var(--green-deep);font-weight:700;font-size:14.5px;display:inline-flex;gap:7px;align-items:center}
.svc:hover .go{gap:11px}
.svc .price-pill{margin-left:8px;font-family:'Space Mono';font-size:12px;background:var(--chip);color:var(--brand);padding:3px 8px;border-radius:6px;font-weight:700}

/* stat band (proof) */
.stats{display:grid;grid-template-columns:repeat(4,1fr);background:var(--panel);border-radius:16px;box-shadow:0 22px 60px -40px rgba(0,0,0,.55);overflow:hidden}
.stat-c{padding:26px 24px}
.stat-c + .stat-c{border-left:1px dashed var(--rule)}
.stat-c .mark{display:block;font-family:'Space Mono',monospace;font-size:10.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:12px}
.stat-c b{font-family:'Archivo',sans-serif;font-weight:900;font-size:clamp(28px,3.3vw,40px);letter-spacing:-.02em;display:block;line-height:1}
.stat-c b small{font-size:.5em;font-weight:800;color:var(--ink-soft)}
.stat-c .pl{color:var(--ink-soft);font-size:13.5px;line-height:1.4;display:block;margin-top:9px}
.stat-c.lead b{color:var(--green)}
.stat-c.lead .mark{color:var(--green-deep)}

/* steps flow (dotted ledger connector) */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin-top:40px;position:relative;text-align:center}
.steps.s3{grid-template-columns:repeat(3,1fr)}
.steps::before{content:"";position:absolute;top:23px;left:12.5%;right:12.5%;border-top:2px dotted var(--rule)}
.steps.s3::before{left:16.66%;right:16.66%}
.step{position:relative}
.step .sb{display:inline-flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:var(--chip);color:var(--brand);font-family:'Archivo',sans-serif;font-weight:900;font-size:19px;position:relative;z-index:1;box-shadow:0 0 0 7px var(--paper)}
.step h3{font-size:17px;margin:16px 0 7px}
.step p{color:var(--ink-soft);font-size:14.5px;line-height:1.5;max-width:30ch;margin:0 auto}

/* dark band / anti-agency / final CTA */
.band{background:var(--chip);color:var(--ink);border-radius:20px;padding:44px 44px}
.band .eyebrow{color:var(--brand)}
.band h2{color:#fff;margin:10px 0 12px}
.band p{color:#C8C9C2;font-size:16.5px;line-height:1.55;max-width:64ch}
.final{background:var(--chip);color:var(--ink);border-radius:22px;padding:56px 40px;text-align:center}
.final h2{color:#fff}
.final p{color:#C8C9C2;margin:14px auto 0;max-width:52ch}
.final .btn-row{justify-content:center}
.final .micro{font-family:'Space Mono';font-size:11.5px;color:#7E807A;margin-top:18px;letter-spacing:.03em}
/* book-a-call capture (on dark .final blocks) */
.capture{display:flex;gap:10px;max-width:520px;margin:26px auto 0;flex-wrap:wrap}
.capture input{flex:1;min-width:180px;font-family:'Inter';font-size:15px;padding:15px 16px;border-radius:10px;border:1px solid #3A3C40;background:#202226;color:#fff}
.capture input::placeholder{color:#7E807A}
.capture input:focus{outline:2px solid var(--brand);outline-offset:1px}
.capture .btn{flex:1 0 100%;justify-content:center}
.cap-ok{display:none;max-width:520px;margin:18px auto 0;padding:14px 18px;background:rgba(0,232,122,.12);border:1px solid rgba(0,232,122,.4);border-radius:10px;color:#bff4d8;font-size:14.5px}

/* checklist (deliverables) */
.checks{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:12px 30px;margin-top:26px}
.checks li{display:flex;gap:12px;align-items:flex-start;font-size:15.5px;padding:12px 0;border-top:1px solid var(--rule)}
.checks li .ck{color:var(--green);font-weight:800;flex-shrink:0}
.checks.one{grid-template-columns:1fr}
.shot img{width:100%;aspect-ratio:3/2;object-fit:cover;object-position:top;display:block}

/* Loud product table (waste / decisions / creative matrix) */
.ltable-wrap{background:var(--panel);border-radius:16px;box-shadow:0 22px 60px -40px rgba(0,0,0,.55);padding:8px 6px;overflow-x:auto}
.ltable{width:100%;border-collapse:collapse;font-size:14px;min-width:640px}
.ltable th{text-align:left;font-family:'Space Mono',monospace;font-size:11px;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-soft);font-weight:700;padding:14px 16px 12px;border-bottom:1px solid var(--rule)}
.ltable td{padding:14px 16px;border-bottom:1px solid var(--rule);vertical-align:top}
.ltable tr:last-child td{border-bottom:none}
.ltable b{font-weight:600}
.ltable .muted{color:var(--ink-soft);font-size:12.5px;display:block;margin-top:2px}
.ltable .r{text-align:right}
.pill{display:inline-block;font-size:11.5px;font-weight:700;padding:4px 11px;border-radius:20px}
.pill.kill{background:#FBE9E7;color:#C0392B}
.pill.keep{background:#E7F6EE;color:#1a7a47}
.pill.iterate{background:#FBEFD8;color:#B5751A}
.pill.scale{background:var(--brand-dim);color:var(--green-deep)}

/* channel scorecard (hero product visual) */
.scorecard{background:var(--panel);border-radius:18px;box-shadow:0 30px 70px -38px rgba(0,0,0,.6);padding:22px 24px;font-family:'Space Mono',monospace}
.sc-head{display:flex;justify-content:space-between;align-items:baseline;border-bottom:2px solid var(--ink);padding-bottom:10px;margin-bottom:6px}
.sc-head b{font-size:12.5px;letter-spacing:.04em}
.sc-head span{font-size:10.5px;color:var(--ink-soft)}
.sc-row{display:flex;align-items:center;gap:12px;padding:11px 0;border-bottom:1px solid var(--rule)}
.sc-ic{width:22px;height:22px;border-radius:6px;display:inline-flex;align-items:center;justify-content:center;font-family:'Inter';font-weight:700;font-size:13px;color:#fff;flex-shrink:0}
.sc-ic svg{width:12px;height:12px}
.sc-name{flex:1;font-family:'Inter';font-size:14.5px;font-weight:500}
.sc-score{font-weight:700;font-size:15px}
.sc-score span{font-size:11px;color:var(--ink-soft);font-weight:400}
.sc-foot{display:flex;justify-content:space-between;align-items:center;border-top:2px solid var(--ink);margin-top:6px;padding-top:12px}
.sc-foot .risk{font-family:'Inter'}
.sc-foot .risk small{display:block;font-size:11px;color:var(--ink-soft);font-family:'Space Mono';letter-spacing:.03em}
.sc-foot .risk b{font-family:'Archivo';font-weight:900;font-size:22px;color:var(--flag);letter-spacing:-.01em}
.sc-rec{background:var(--brand-dim);color:var(--green-deep);border-radius:10px;padding:10px 12px;margin-top:12px;font-family:'Inter';font-size:13px;line-height:1.4}
.sc-rec b{font-weight:700}

/* horizontal timeline (sprint) */
.timeline{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:36px;position:relative}
.tl{background:var(--panel);border-radius:16px;padding:22px;box-shadow:0 18px 50px -38px rgba(0,0,0,.5)}
.tl .wk{font-family:'Space Mono',monospace;font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--green-deep);background:var(--brand-dim);padding:5px 11px;border-radius:20px;display:inline-block;margin-bottom:14px}
.tl h3{font-size:17px;margin-bottom:8px}
.tl p{color:var(--ink-soft);font-size:14px;line-height:1.5;margin:0}
.tl.dark{background:var(--chip);color:var(--ink)}
.tl.dark h3{color:#fff}.tl.dark p{color:#C8C9C2}.tl.dark .wk{background:rgba(0,232,122,.16);color:var(--brand)}

/* two-col fit/not-fit */
.fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:32px}
.fit{background:var(--panel);border-radius:16px;padding:26px;box-shadow:0 18px 50px -40px rgba(0,0,0,.5)}
.fit h3{font-size:18px;margin-bottom:14px;display:flex;align-items:center;gap:10px}
.fit ul{list-style:none}
.fit li{display:flex;gap:11px;padding:9px 0;font-size:15px;color:var(--ink);border-top:1px solid var(--rule)}
.fit li:first-child{border-top:none}
.fit .mk{flex-shrink:0;font-weight:800}
.fit.good .mk{color:var(--green)}
.fit.bad{background:#141719;box-shadow:none}
.fit.bad li{color:var(--ink-soft)}
.fit.bad .mk{color:var(--flag)}

/* dev-note placeholder for image prompts */
.imgph{border:2px dashed var(--rule);border-radius:16px;background:repeating-linear-gradient(135deg,rgba(255,255,255,.035) 0 12px,transparent 12px 24px);padding:28px;display:flex;flex-direction:column;gap:8px;align-items:flex-start}
.imgph .tag{font-family:'Space Mono',monospace;font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--flag);background:var(--flag-soft);padding:5px 11px;border-radius:20px}
.imgph .t{font-family:'Archivo';font-weight:800;font-size:16px}
.imgph .p{font-size:13px;color:var(--ink-soft);line-height:1.5;font-family:'Space Mono',monospace}

/* loop diagram */
.loop{display:flex;flex-wrap:wrap;gap:10px;align-items:center;margin-top:32px}
.loop .node{background:var(--panel);border-radius:12px;padding:14px 18px;box-shadow:0 14px 40px -34px rgba(0,0,0,.5);font-weight:600;font-size:15px}
.loop .node.dark{background:var(--chip);color:#fff}
.loop .arr{color:var(--green);font-weight:800;font-size:18px}

/* footer */
.foot{border-top:1px solid var(--rule);padding:44px 0 40px;margin-top:8px}
.foot-in{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:30px}
.foot .logo{font-size:24px}
.foot p{color:var(--ink-soft);font-size:14px;margin-top:12px;max-width:34ch}
.foot h4{font-family:'Space Mono',monospace;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:14px;font-weight:700}
.foot a{display:block;color:var(--ink);text-decoration:none;font-size:14.5px;padding:5px 0}
.foot a:hover{color:var(--green-deep)}
.foot-base{border-top:1px solid var(--rule);margin-top:34px;padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-family:'Space Mono',monospace;font-size:12.5px;color:var(--ink-soft)}

/* sticky mobile CTA bar */
.stickybar{position:fixed;left:0;right:0;bottom:0;z-index:60;background:rgba(16,18,21,.92);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border-top:1px solid var(--rule);transform:translateY(120%);transition:transform .38s cubic-bezier(.22,1,.36,1);box-shadow:0 -12px 34px -22px rgba(22,24,28,.55)}
.stickybar.show{transform:none}
.stickybar-in{display:flex;align-items:center;justify-content:space-between;gap:14px;height:64px}
.stickybar .bt{font-size:14px;color:var(--ink-soft)}.stickybar .bt b{color:var(--ink)}

.fade{opacity:0;transform:translateY(10px);animation:rise .6s ease forwards}
.fade.d1{animation-delay:.05s}.fade.d2{animation-delay:.13s}.fade.d3{animation-delay:.2s}
@keyframes rise{to{opacity:1;transform:none}}

/* ===== home: editorial agency layout ===== */
.hero-c{padding:84px 0 40px;text-align:center}
.hero-c h1{font-size:clamp(40px,7vw,76px);letter-spacing:-.025em;max-width:17ch;margin:0 auto}
.hero-c .lead{margin:26px auto 0;max-width:58ch}
.hero-c .btn-row{justify-content:center;margin-top:34px}
.hero-c .trust-line{margin-top:20px}
.chanstrip{margin-top:64px;padding-top:22px;border-top:1px solid var(--rule);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px 26px;font-family:'Space Mono',monospace;font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft)}
.chanstrip span b{color:var(--ink)}

/* proof band — full-service results (editorial columns) */
.proof{padding:46px 0 12px}
.proof-head{max-width:660px}
.proof-head h2{font-family:'Archivo',sans-serif;font-weight:800;font-size:clamp(24px,3.4vw,36px);line-height:1.06;letter-spacing:-.02em}
.proof-head p{color:var(--ink-soft);margin-top:14px;font-size:16px;line-height:1.55;max-width:60ch}
.proof-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;margin-top:40px}
.pf{padding-top:18px;border-top:1px solid var(--ink)}
.pf b{display:block;font-family:'Archivo',sans-serif;font-weight:900;font-size:clamp(34px,4.6vw,52px);line-height:.94;letter-spacing:-.025em;color:var(--ink)}
.pf b i{font-style:normal;color:var(--green);font-size:.5em;font-weight:800;margin-left:3px;vertical-align:baseline}
.pf span{display:block;margin-top:14px;color:var(--ink-soft);font-size:14px;line-height:1.45;max-width:26ch}

/* manifesto — big type, no cards */
.manifesto{max-width:820px}
.manifesto h2{font-size:clamp(30px,4.4vw,48px)}
.manifesto p{font-size:clamp(18px,2.1vw,22px);line-height:1.5;color:var(--ink-soft);margin-top:26px}
.manifesto p b{color:var(--ink);font-weight:600}
.manifesto .accent{color:var(--green-deep);font-weight:700}

/* services — editorial numbered rows */
.srows{margin-top:18px}
.srow{display:grid;grid-template-columns:64px 1.05fr 1.2fr;gap:26px;align-items:center;padding:30px 0;border-top:1px solid var(--rule);text-decoration:none;color:var(--ink);transition:background .15s ease}
.srow:last-child{border-bottom:1px solid var(--rule)}
.srow:hover{background:rgba(255,255,255,.04)}
.srow .n{font-family:'Space Mono',monospace;font-weight:700;font-size:13px;color:var(--ink-soft);padding-top:4px}
.srow h3{font-size:clamp(20px,2.4vw,26px);display:flex;align-items:center;gap:12px;flex-wrap:wrap}
.srow .price-pill{font-family:'Space Mono',monospace;font-size:12px;background:var(--chip);color:var(--brand);padding:3px 9px;border-radius:6px;font-weight:700}
.srow .flag-pill{font-family:'Space Mono',monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;background:var(--brand-dim);color:var(--green-deep);padding:4px 10px;border-radius:14px;font-weight:700}
.srow .sd p{color:var(--ink-soft);font-size:15px;line-height:1.5;margin:0 0 10px}
.srow .tags{display:flex;flex-wrap:wrap;gap:6px}
.srow .tags i{font-style:normal;font-family:'Space Mono',monospace;font-size:10.5px;font-weight:700;color:var(--ink-soft);background:var(--panel);padding:4px 9px;border-radius:14px}

/* ===== distinct hero visuals — one signature per page, not the same card everywhere ===== */

/* Sprint — horizontal 30-day track */
.track{display:grid;grid-template-columns:repeat(4,1fr);margin-top:44px;position:relative}
.track::before{content:"";position:absolute;top:9px;left:11%;right:11%;height:3px;background:var(--rule);border-radius:3px}
.track .fill{position:absolute;top:9px;left:11%;width:52%;height:3px;background:var(--green);border-radius:3px}
.tk{position:relative;padding:0 14px;text-align:center}
.tk .dot{width:20px;height:20px;border-radius:50%;background:var(--chip);margin:0 auto 20px;position:relative;z-index:1;box-shadow:0 0 0 5px var(--paper)}
.tk.on .dot{background:var(--green)}
.tk .wkn{font-family:'Space Mono',monospace;font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--green-deep)}
.tk h3{font-family:'Archivo',sans-serif;font-weight:800;font-size:16px;margin:6px 0 7px}
.tk p{font-size:13.5px;color:var(--ink-soft);line-height:1.45;margin:0 auto;max-width:22ch}

/* Paid UA — channel decision board */
.chanboard{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.chan{background:var(--panel);border-radius:14px;padding:16px;box-shadow:0 18px 50px -40px rgba(0,0,0,.5);display:flex;align-items:center;gap:12px}
.chan .ic{width:36px;height:36px;border-radius:9px;display:inline-flex;align-items:center;justify-content:center;color:#fff;font-weight:700;font-size:15px;flex-shrink:0}
.chan .ic svg{width:19px;height:19px}
.chan b{display:block;font-size:14.5px}
.chan small{display:block;font-family:'Space Mono',monospace;font-size:11px;font-weight:700;margin-top:3px}
.v-test{color:#1a7a47}.v-iter{color:#B5751A}.v-scale{color:#C0392B}

/* ASO — store-page mock */
.storemock{background:var(--panel);border-radius:20px;box-shadow:0 30px 70px -38px rgba(0,0,0,.6);padding:22px}
.sm-top{display:flex;gap:16px;align-items:center}
.sm-icon{width:78px;height:78px;border-radius:18px;flex-shrink:0;background:linear-gradient(160deg,#1F6F4A,#0A0A0A);display:flex;align-items:center;justify-content:center;color:var(--brand);font-family:'Archivo',sans-serif;font-weight:900;font-size:30px}
.sm-title{font-family:'Archivo',sans-serif;font-weight:800;font-size:20px;letter-spacing:-.01em}
.sm-sub{color:var(--ink-soft);font-size:13.5px}
.sm-get{margin-top:8px;display:inline-block;background:var(--brand);color:#0A0A0A;font-weight:800;font-size:13px;padding:6px 22px;border-radius:20px}
.sm-rating{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);margin-top:18px;padding:14px 0;font-family:'Space Mono',monospace;font-size:10.5px;color:var(--ink-soft);text-align:center}
.sm-rating b{display:block;font-family:'Archivo',sans-serif;font-size:17px;color:var(--ink);font-weight:800;margin-bottom:2px}
.sm-shots{display:grid;grid-template-columns:1fr 1fr 1fr;gap:8px;margin-top:16px}
.sm-shot{aspect-ratio:9/16;border-radius:10px;background:var(--panel)}
.sm-shot.hero{background:linear-gradient(180deg,rgba(0,232,122,.16),var(--panel))}
.sm-tag{margin-top:16px;background:var(--brand-dim);color:var(--green-deep);border-radius:10px;padding:10px 12px;font-size:12.5px;line-height:1.4}
.sm-tag b{font-weight:700}

/* Creative — concept wall */
.cwall{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.tile{background:var(--panel);border-radius:14px;padding:16px;box-shadow:0 18px 50px -40px rgba(0,0,0,.5);display:flex;flex-direction:column;gap:12px;min-height:128px}
.tile .fmt{align-self:flex-start;font-family:'Space Mono',monospace;font-size:10px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:var(--ink-soft);background:var(--panel);padding:4px 9px;border-radius:14px}
.tile p{font-size:14px;font-weight:600;line-height:1.32;margin:0}
.tile .st{margin-top:auto;font-family:'Space Mono',monospace;font-size:11px;font-weight:700}
.tile.win{background:var(--chip)}.tile.win p{color:#fff}.tile.win .fmt{background:rgba(255,255,255,.12);color:#fff}.tile.win .st{color:var(--brand)}
.st-win{color:#1a7a47}.st-test{color:#B5751A}.st-kill{color:#C0392B}

/* ---------- responsive ---------- */
@media(max-width:920px){
  .hero-grid{grid-template-columns:1fr;gap:34px}
  .grid-4{grid-template-columns:1fr 1fr}
  .stats{grid-template-columns:1fr 1fr}
  .stat-c:nth-child(3){border-left:none}
  .stat-c:nth-child(n+3){border-top:1px dashed var(--rule)}
  .timeline{grid-template-columns:1fr 1fr}
  .track{grid-template-columns:1fr 1fr;gap:28px 0}
  .track::before,.track .fill{display:none}
  .proof-grid{grid-template-columns:1fr 1fr;gap:30px 26px}
  .srow{grid-template-columns:34px 1fr;gap:6px 14px;align-items:start}
  .srow .n{grid-column:1;grid-row:1;padding-top:5px}
  .srow h3{grid-column:2;grid-row:1;font-size:20px}
  .srow .sd{grid-column:2/-1;grid-row:2}
  .steps{grid-template-columns:1fr;gap:8px;text-align:left}
  .steps::before{display:none}
  .step{display:grid;grid-template-columns:46px 1fr;column-gap:16px;align-items:center;padding:8px 0}
  .step .sb{grid-row:1/span 2;box-shadow:none}
  .step h3{grid-column:2;margin:0 0 3px}
  .step p{grid-column:2;margin:0;max-width:none}
}
@media(max-width:760px){
  .nav-links{display:none}
  .nav .btn{display:none}
  .nav-burger{display:inline-flex;align-items:center;justify-content:center}
  .nav.open .nav-links{display:flex;position:absolute;top:66px;left:0;right:0;flex-direction:column;align-items:stretch;gap:2px;background:var(--paper);border-bottom:1px solid var(--rule);padding:14px 20px 20px;margin:0}
  .nav.open .nav-a{padding:12px 10px}
  .nav.open .nav-menu{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;padding:4px 0 4px 12px;min-width:0}
  .nav.open .btn{display:inline-flex;margin-top:10px;justify-content:center}
  .grid-2,.grid-3,.grid-4{grid-template-columns:1fr}
  .track{grid-template-columns:1fr;gap:22px 0}
  .chanboard,.cwall{grid-template-columns:1fr}
  .proof-grid{grid-template-columns:1fr 1fr;gap:24px 20px}
  .hero-c{padding:56px 0 30px}
  .chanstrip{justify-content:flex-start}
  .stats{grid-template-columns:1fr}
  .stat-c + .stat-c{border-left:none;border-top:1px dashed var(--rule)}
  .timeline{grid-template-columns:1fr}
  .checks{grid-template-columns:1fr}
  .fit-grid{grid-template-columns:1fr}
  .foot-in{grid-template-columns:1fr 1fr}
  .band,.final{padding:34px 24px}
}
/* ============================================================
   HOME ELEVATION — "editorial trading-desk" (palette-locked)
   Scoped to .home; service pages stay untouched.
   ============================================================ */
/* fine paper grain over the whole page for depth */
.home::after{content:"";position:fixed;inset:0;z-index:5;pointer-events:none;opacity:.3;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  background-size:140px 140px}

/* hero: soft green halo + drawn underline */
.home .hero-c{position:relative;isolation:isolate;padding-top:76px}
.home .hero-c::before{content:"";position:absolute;left:50%;top:8%;width:min(760px,94%);height:300px;transform:translateX(-50%);
  background:radial-gradient(ellipse at center,var(--brand-dim),transparent 68%);filter:blur(6px);z-index:-1;pointer-events:none}
.home .hero-c h1{letter-spacing:-.032em}
.home .hero-c .hl-green{background:linear-gradient(transparent 58%,var(--brand-dim) 58%);background-repeat:no-repeat;background-size:0% 100%;padding:0 4px;animation:hl-draw .75s .55s cubic-bezier(.22,1,.36,1) forwards}
@keyframes hl-draw{to{background-size:100% 100%}}
.home .hero-c .lead{font-size:clamp(18px,2.1vw,21px)}

/* channel ticker — bordered band with dot separators */
.home .chanstrip{justify-content:center;gap:0;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:15px 0;margin-top:54px;font-size:11.5px}
.home .chanstrip span{position:relative;padding:2px 24px}
.home .chanstrip span+span::before{content:"";position:absolute;left:-1px;top:50%;transform:translateY(-50%);width:4px;height:4px;border-radius:50%;background:var(--brand)}


/* service index — signature hover: green edge wipe, slide, live number */
.srow{position:relative;overflow:hidden;transition:background .2s ease,padding-left .24s cubic-bezier(.22,1,.36,1)}
.srow::before{content:"";position:absolute;left:0;top:0;bottom:0;width:3px;background:var(--brand);transform:scaleY(0);transform-origin:top;transition:transform .24s cubic-bezier(.22,1,.36,1)}
.srow:hover{padding-left:22px;background:linear-gradient(90deg,rgba(0,232,122,.07),transparent 42%)}
.srow:hover::before{transform:scaleY(1)}
.srow .n{transition:color .2s ease}
.srow:hover .n{color:var(--green)}

/* manifesto solution line → green pull-quote */
.home .manifesto .accent{display:block;margin-top:24px;padding-left:22px;border-left:3px solid var(--brand);color:var(--ink);font-weight:700;font-size:clamp(20px,2.4vw,26px);line-height:1.35}

/* scroll reveal — fail-open: only hides once JS adds .js-reveal to <html> */
.js-reveal [data-reveal]{opacity:0;transform:translateY(22px);transition:opacity .65s cubic-bezier(.22,1,.36,1),transform .65s cubic-bezier(.22,1,.36,1)}
.js-reveal [data-reveal].is-in{opacity:1;transform:none}

@media(max-width:760px){
  .home .chanstrip{flex-wrap:wrap;justify-content:center;gap:6px 0}
  .home .chanstrip span{padding:2px 14px}
  .home .chanstrip span+span::before{display:none}
  .srow:hover{padding-left:14px}
}
/* ============================================================
   GROWTH PLAN + SEO/GEO pages
   ============================================================ */
/* pricing card (bundle hero) */
.pcard{background:var(--panel);border-radius:20px;box-shadow:0 34px 80px -40px rgba(0,0,0,.6);padding:30px 30px 26px;position:relative}
.pcard .ph{display:flex;align-items:baseline;justify-content:space-between;gap:12px;border-bottom:2px solid var(--ink);padding-bottom:16px}
.pcard .ph b{font-family:'Space Mono',monospace;font-size:12.5px;letter-spacing:.08em;text-transform:uppercase}
.pcard .badge-free{font-family:'Space Mono',monospace;font-size:10.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;background:var(--brand);color:#0A0A0A;padding:4px 10px;border-radius:14px}
.pcard .pnum{display:flex;align-items:baseline;gap:8px;margin:20px 0 4px}
.pcard .pnum b{font-family:'Archivo',sans-serif;font-weight:900;font-size:58px;letter-spacing:-.03em;line-height:1}
.pcard .pnum span{color:var(--ink-soft);font-size:15px;font-weight:600}
.pcard .psub{color:var(--ink-soft);font-size:13.5px}
.pcard ul{list-style:none;margin:18px 0 0}
.pcard li{display:flex;gap:10px;align-items:flex-start;padding:9px 0;border-top:1px solid var(--rule);font-size:14.5px;line-height:1.4}
.pcard li .ck{color:var(--green);font-weight:800;flex:none}
.pcard li.freebie{background:var(--brand-dim);margin:6px -12px 0;padding:11px 12px;border-radius:10px;border-top:none;color:var(--green-deep);font-weight:600}
.pcard li.freebie .was{text-decoration:line-through;color:var(--ink-soft);font-weight:400;margin-left:4px}
.pcard .pfoot{font-family:'Space Mono',monospace;font-size:11px;color:var(--ink-soft);margin-top:14px;letter-spacing:.03em}

/* AI answer mock (SEO/GEO hero) */
.aimock{display:flex;flex-direction:column;gap:12px}
.aichat{background:var(--panel);border-radius:18px;box-shadow:0 30px 70px -38px rgba(0,0,0,.6);padding:20px 22px}
.aichat .aihead{display:flex;align-items:center;gap:8px;font-family:'Inter',sans-serif;font-size:13px;font-weight:600;color:var(--ink-soft);padding-bottom:12px;border-bottom:1px solid var(--rule)}
.aichat .aihead .dot-ai{width:8px;height:8px;border-radius:50%;background:var(--brand)}
.aichat .q{font-size:14px;font-weight:600;margin:14px 0 10px}
.aichat .a{font-size:13.5px;line-height:1.55;color:var(--ink-soft)}
.aichat .a .mark-app{background:var(--brand-dim);color:var(--green-deep);font-weight:700;padding:1px 6px;border-radius:6px}
.aichat .cite{display:inline-flex;align-items:center;gap:6px;margin-top:12px;font-family:'Space Mono',monospace;font-size:10.5px;color:var(--ink-soft);background:var(--panel);padding:5px 10px;border-radius:14px}
.aichat-lg{padding:22px 24px 20px}
.aichat-lg .aihead{border-bottom:none;padding-bottom:14px}
.aichat .ai-logo{width:18px;height:18px;border-radius:50%;background:var(--ink);color:var(--brand);display:inline-flex;align-items:center;justify-content:center;font-size:10px;flex-shrink:0}
.chat-bubble{border-radius:14px;font-size:14px;line-height:1.55}
.chat-bubble.user{background:var(--rule);color:var(--ink);align-self:flex-end;max-width:82%;margin:0 0 12px auto;padding:10px 15px;font-weight:600;border-radius:14px 14px 4px 14px}
.chat-bubble.assistant{color:var(--ink-soft);padding:2px 2px 0}
.chat-bubble.assistant p{margin:0 0 12px}
.ai-list{margin:0;padding-left:0;list-style:none;display:flex;flex-direction:column;gap:8px}
.ai-list li{font-size:13px;padding-left:16px;position:relative}
.ai-list li::before{content:"—";position:absolute;left:0;color:var(--ink-soft)}
.ai-list b{color:var(--ink);font-weight:700}
.ai-sources{display:flex;align-items:center;gap:7px;flex-wrap:wrap;margin-top:16px;padding-top:14px;border-top:1px solid var(--rule)}
.src-label{font-family:'Space Mono',monospace;font-size:9.5px;text-transform:uppercase;letter-spacing:.06em;color:var(--ink-soft);margin-right:2px}
.src-chip{display:inline-flex;align-items:center;gap:6px;background:var(--paper);border:1px solid var(--rule);border-radius:20px;padding:4px 10px 4px 6px;font-size:11px;color:var(--ink-soft)}
.src-chip .fav{width:13px;height:13px;border-radius:50%;flex-shrink:0}
.src-chip.brand{color:var(--green-deep);border-color:transparent;background:var(--brand-dim)}
.serp{background:var(--panel);border-radius:14px;box-shadow:0 22px 55px -36px rgba(0,0,0,.55);padding:14px 18px}
.serp .surl{font-size:11.5px;color:var(--green)}
.serp .stitle{font-size:15px;font-weight:700;color:#8ab4f8;margin:3px 0}
.serp .sdesc{font-size:12.5px;color:var(--ink-soft);line-height:1.45}
.serp.rank::after{content:"#1";float:right;font-family:'Space Mono',monospace;font-weight:700;color:var(--green);font-size:13px}

/* FAQ accordion */
.faq{max-width:760px;margin-top:34px}
.faq details{border-top:1px solid var(--rule)}
.faq details:last-child{border-bottom:1px solid var(--rule)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:18px 2px;font-family:'Archivo',sans-serif;font-weight:700;font-size:16.5px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:'Space Mono',monospace;font-weight:700;font-size:18px;color:var(--green);transition:transform .18s ease}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{color:var(--ink-soft);font-size:15px;line-height:1.55;padding:0 2px 18px;max-width:64ch}

/* value strip (what $250 buys) */
.vstrip{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:36px}
@media(max-width:920px){.vstrip{grid-template-columns:1fr}}

/* 3-col proof variant */
.proof-grid.cols3{grid-template-columns:repeat(3,1fr)}
@media(max-width:920px){.proof-grid.cols3{grid-template-columns:1fr 1fr}}
@media(max-width:760px){.pcard .pnum b{font-size:46px}}

@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto}.js-reveal [data-reveal]{opacity:1;transform:none}.home .hero-c .hl-green{background-size:100% 100%}}
:focus-visible{outline:2px solid var(--green);outline-offset:2px;border-radius:4px}

/* ============================================================
   BOLD CONTRAST v2 — shared across pages (palette-locked)
   Ticker, neon stat band, case-card placeholders, magnetic CTAs.
   ============================================================ */
.ticker{border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);overflow:hidden;background:#161A1F}
.ticker-track{display:flex;gap:48px;width:max-content;padding:16px 0;animation:ticker-scroll 26s linear infinite}
.ticker-track:hover{animation-play-state:paused}
.ticker-track span{font-family:'Space Mono',monospace;font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);white-space:nowrap}
@keyframes ticker-scroll{to{transform:translateX(-50%)}}

.stat-neon{background:var(--chip);border-radius:20px;overflow:hidden;box-shadow:0 30px 70px -40px rgba(0,0,0,.6)}
.stat-neon-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.stat-neon-grid.cols3{grid-template-columns:repeat(3,1fr)}
.stat-neon-cell{padding:30px 26px}
.stat-neon-cell+.stat-neon-cell{border-left:1px solid rgba(255,255,255,.1)}
.stat-neon-cell .mark{display:block;font-family:'Space Mono',monospace;font-size:10.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#8B8D91;margin-bottom:12px}
.stat-neon-cell b{font-family:'Archivo',sans-serif;font-weight:900;font-size:clamp(30px,3.6vw,44px);letter-spacing:-.02em;color:var(--brand);display:block;line-height:1}
.stat-neon-cell .pl{display:block;margin-top:10px;color:#C8C9C2;font-size:13.5px;line-height:1.4;max-width:24ch}

.case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.case-card{background:var(--chip);border-radius:16px;padding:16px;display:flex;flex-direction:column;gap:14px}
.case-card .tag{font-family:'Space Mono',monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--brand)}
.case-card h3{color:#fff;font-size:16px;margin:0;font-weight:700;line-height:1.3}
.case-card .ph{border:2px dashed rgba(255,255,255,.18);border-radius:12px;background:repeating-linear-gradient(135deg,rgba(255,255,255,.035) 0 12px,transparent 12px 24px);aspect-ratio:3/4;display:flex;align-items:center;justify-content:center;text-align:center;padding:14px}
.case-card .ph span{font-family:'Space Mono',monospace;font-size:11px;color:#9DA0A6;line-height:1.5}
.case-card .case-shot{width:100%;aspect-ratio:3/4;object-fit:cover;border-radius:12px;display:block}
.logo-trust{margin-top:56px;padding-top:32px;border-top:1px solid var(--rule);text-align:center}
.logo-trust .cap{font-family:'Space Mono',monospace;font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:18px;display:block}
.logo-trust img{max-width:560px;width:100%;margin:0 auto;filter:brightness(0) invert(1);opacity:.72}

@media(max-width:920px){.stat-neon-grid,.stat-neon-grid.cols3{grid-template-columns:1fr 1fr}.stat-neon-cell:nth-child(3){border-left:none}.stat-neon-cell:nth-child(n+3){border-top:1px solid rgba(255,255,255,.1)}.case-grid{grid-template-columns:1fr 1fr}}
@media(max-width:760px){.stat-neon-grid,.stat-neon-grid.cols3{grid-template-columns:1fr}.stat-neon-cell+.stat-neon-cell{border-left:none;border-top:1px solid rgba(255,255,255,.1)}.case-grid{grid-template-columns:1fr}.ticker-track{animation-duration:16s}}
@media(prefers-reduced-motion:reduce){.ticker-track{animation:none}}